Organizing Resources, Leveraging Specialties, Cultivating Business
More than 900 members of the auto industry representing more than 400 companies will descend on Traverse City this week for the Center for Automotive Research (CAR) Management Briefing Seminars. The annual event, held at Grand Traverse Resort & Spa, attracts a who’s who of industry leaders – a group Traverse City officials and business owners believe is primed for a personalized pitch to bring their companies to Traverse City.
The CAR conference has been held in Traverse City since 1965, but this marks the first time Grand Traverse County will have a booth and formal presence at the event. “Attendees come from all over the world, and this is the first time we’re really reaching out and doing something with that,” says County Administrator Tom Menzel. “We’ve gotten lazy selling tourism…pushing economic development is hard work. We’ve said this is a great place to vacation, but now we’ll be saying this is a great place to do business. This is a great place to set up a satellite.”
Menzel, County Director of Community Development and Codes Jean Derenzy, and the county’s Economic Development Corporation (EDC) board are spearheading a series of networking events and seminars throughout the week designed to educate auto leaders on Traverse City’s manufacturing and technology resources and connect them to the community. The group is providing welcome packets to attendees and hosting CAR’s welcome center (pictured); officials will also have a presence at nightly networking receptions Sunday through Wednesday and man the county’s booth through Thursday. Read more...
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