How Traverse City Connects To The Automotive Industry -- And Its Future

By Craig Manning Traverse city ticker | Aug. 1, 2018

Top executives from Ford, Boeing, GM, Qualcomm, Lyft, NVIDIA, and dozens of other global companies are in Traverse City this week to attend one of the biggest conferences in the automotive industry.

The Management Briefing Seminars (MBS), hosted by the Center for Automotive Research (CAR), began at the Grand Traverse Resort & Spa on Sunday. It runs through Thursday and includes sessions on everything from self-driving cars to current international trade issues.

2018 marks the 53rd year in Traverse City, where stakeholders, suppliers, manufacturers, government officials, the media, and educators converge to discuss the most critical issues facing the industry. Lisa Hart, senior vice president of operations for ...

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